"At the National Grocers Association (N.G.A.) we run a very lean and efficient business on behalf of our members. Because of that, we continually seek strategic partners to help us achieve our goals. One example of this was our annual Buyers Guide convention magazine. Tight deadlines, 11th-hour alterations, delivery delays, competing time demands pulling staff in a hundred different directions…all made the Buyers Guide a burden internally at the exact time when our staff needed to be focused on our biggest event of the year, our Annual Convention and Supermarket Synergy Showcase."
"In 2007, Food-Chain Communications lifted that burden."
"Kevin’s professional, passionate and talented custom publishing team stepped in to design, write, sell, print and deliver the Buyers Guide for us. Behind the scenes but working always with our input and our communication goals in mind, Food-Chain Communications not only delivered the project ahead of schedule, but also crafted a professional quality magazine that was, in a word, fabulous!"
"Our member board was nothing short of glowing in its praise for the image it projected on N.G.A.’s behalf. For the first time, we actually fielded telephone calls weeks after the convention requesting reprints. Members enthusiastically embraced both the print magazine and an accompanying e-mail newsletter (also created and sold by Food-Chain Communications)—another highly successful first for our association."
"If you understand customer-centered communication is critical to your success but it’s not necessarily your core competency, I can’t recommend a strategic relationship with Food-Chain Communications highly enough."
In recent years we’ve seen companies within the food-chain capitalize on this tactic while others have not been as successful. In reviewing the difference, the problem arises when a company forgets to tell rather than sell.
Information age marketers must deliver solid information to the consumer otherwise the consumer will see through a thinly veiled sales pitch.
At Food-Chain Communications we believe no one can tell your story quite like you. But, it’s a balancing act that requires matching your story with the wants and needs of your audience. With over 20 years of publishing experience (both print and online) we can help you connect through your own customized communication tool.